PowerB2X
Buyer journey · Shopify B2B

This is how a professional wholesaler buys. On Shopify, with PowerB2X.

Company login, catalog with their price list, orders placed like a wholesaler (not an ecommerce customer), checkout on account, and one-click reorder. What Shopify B2B handles out of the box and what PowerB2X adds on top.

  • Built on native Shopify Plus B2B. No reinventing checkout.
  • Coexists with your retail store. We don't break it.
01
Access

Logs in with their company account, not as a consumer.

The buyer logs into the portal (a subdomain of the wholesaler's Shopify store). Shopify recognizes them as a Customer linked to a Company and a Company location, triggering their catalog, price list, and payment terms.

  • Multi-location: choose which branch they're purchasing from.
  • Available credit and payment terms visible before placing the order.
  • Roles: buyer, approver, assigned sales rep.
portal.tuempresa.com/cuenta
Distribuidora Norte SRL
Distributor · Level 3 · TAX 30-71234567-8
Account up to date
Price list
Distributor Q2
−18% off base list
Available credit
48.200 €
of 60.000 €
Terms
Net 30
Next due 15/05
Suggested reordersBuild order
Orbis 9W 3000K · x48
every 18 days
883 €
Tira LED 24V 5m · x30
every 24 days
936 €
Driver 60W DALI · x12
every 30 days
672 €
02
Catalog

Sees their catalog, with their prices. Not the public one.

Each Company has its own Catalog + Price list in Shopify B2B. PowerB2X adds the UX layer on top: technical filters, product pages designed for B2B buyers, restricted products hidden automatically.

  • Tier discounts applied out of the box (Tier 2 = −23%).
  • Saved filters by vertical and SKU search.
  • Real stock synced with the ERP, not the retail store's.
portal.tuempresa.com/catalogo
Catalog · Technical lighting1,284 products
SortAdd to order
-23%
Spot LED Orbis 9W
3000K · CRI 95 · 820lm
18,40 €24,00 €
+
Pendant Arc 120
Dimmable · IP20
84,00 €
+
Linear profile 1.2m
Aluminum · opal
42,60 €
+
New
LED strip Pro 24V
IP65 · 14.4W/m
31,20 €
+
Driver 60W DALI
100-240V · dimming
56,00 €
+
Wall sconce Bow
Outdoor IP54
48,00 €
+
03
Quick order

Places the order like a wholesaler, not an ecommerce customer.

Three paths: browse by category, paste SKUs + quantities, or reorder from a previous order. Volume breaks apply as they build the cart, without waiting for a sales rep.

  • Shopify B2B quantity rules and price breaks applied live.
  • Multiple delivery addresses and different dates per line item.
  • PO number, delivery address, and preferred carrier per branch.
portal.tuempresa.com/pedidos/nuevo
Volume order · in progress
Del Plata Wholesale Pharmacy · Level 3
Volume discount active
ProductQtyPriceSubtotal
Amoxicillin 500mg · box x100
SKU AMX-500 · batch 2604 · exp 03/2027
240US$ 18.40US$ 4,416
Ibuprofen 400mg · box x50
SKU IBU-400 · batch 2604 · exp 03/2027
180US$ 11.20US$ 2,016
Paracetamol 500mg · box x100
SKU PAR-500 · batch 2604 · exp 03/2027
360US$ 8.60US$ 3,096
Omeprazole 20mg · box x28
SKU OME-20 · batch 2604 · exp 03/2027
120US$ 14.00US$ 1,680
900 units Delivery 1 · 18/05 Delivery 2 · 02/06
04
B2B Checkout

Closes the order on their terms, not with a credit card.

The B2B checkout doesn't ask for a card. It presents the payment method enabled for that account: current account / Net 30, bank transfer, or card for new customers. Credit limit is validated before confirming.

  • Shopify B2B payment terms: Net 7/15/30/60 or custom.
  • Draft Order created with the Company's conditions.
  • Order flows into the ERP automatically, with no double entry.
portal.tuempresa.com/presupuestos/PP-20482
Quote #PP-20482
Hotel Madero Project · Estudio Aura
Pending client review
ProductQtyPriceTotal
Spot Orbis 9W 3000K
SKU ORB-9W-30
40US$ 18.40US$ 736
Pendant Arc 120
SKU ARC-120
8US$ 84.00US$ 672
Linear profile 1.2m
SKU PRF-12
25US$ 42.60US$ 1,065
LED strip Pro 24V 5m
SKU LED-24V
30US$ 31.20US$ 936
+ Delivery 1 · 05/15+ Delivery 2 · 06/12
Shopify native vs PowerB2X

What Shopify handles out of the box and what PowerB2X adds on top.

Shopify B2B provides the commercial plumbing. What's missing for a wholesaler to operate every day without sales rep assistance is what we build.

FeatureShopify B2BPowerB2X
Companies + Company locations
Shopify B2B native.
Catalogs + Price lists per account
Shopify B2B native.
Payment terms (Net 7/15/30)
Shopify B2B native.
Quantity rules and price breaks
Shopify B2B native.
Customer accounts + roles
Shopify B2B native.
Draft orders
Shopify B2B native.
Wholesale portal UX (catalog, product pages, filters)
Built for the B2B buyer, not retail.
Quick order by SKU paste and 1-click reorder
Self-service for large orders.
ERP sync (stock, price list, current account)
SAP, BC, Odoo, Tango, Calipso, or via API.
Sales rep portal (orders on behalf of customer)
Storefront API + draft orders, with commercial dashboard.
Automations (alerts, reorder suggestions)
Email and WhatsApp notifications.
Commercial reporting by channel and sales rep
Beyond Shopify's built-in analytics.
After the first order

Reordering is where the portal pays for itself.

Where plain Shopify leaves the buyer browsing products again, PowerB2X shows them what to reorder, when, and at the updated price. That's the difference between a channel that sells on its own and one that depends on the sales rep's WhatsApp.

One-click reorder

The buyer sees last quarter's orders and repeats them with suggested quantities based on their purchase frequency.

Current account up to date

Balance, payment terms, and due dates visible before placing the order. Fewer calls to the back office.

Sales rep assisted

If the customer prefers to build the order over WhatsApp, the sales rep loads it from their portal and sends a confirmation link.

FAQ

Questions about the wholesale portal on Shopify

Native B2B features (Companies, Catalogs, Payment terms) are part of Shopify Plus. PowerB2X is built on top of Shopify Plus B2B and adds the UX, ERP integrations, and sales rep workflows that the native version doesn't cover. If you're not on Plus yet, we can help you assess whether it makes sense to migrate.

Want to see what your Shopify looks like open to the wholesale channel?

In 30 minutes we show you what your B2B portal would look like with your catalog, your price list, and your Shopify Plus.